#content_menu > ul > li:nth-child(3) > ul > li:nth-child(1).prodMenuEntryAct{
 background: url("../fileadmin/templates/de_main/images/en_menu_banderole.jpg") no-repeat; 
}

#content_menu > ul > li:nth-child(3) > ul > li:nth-child(1).prodMenuEntry{
 background: url("../fileadmin/templates/de_main/images/en_banderole_new.png") no-repeat right; 
}